Andrew Huberman

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About

Andrew Huberman is a neuroscientist and podcaster known for recommending a series of "protocols" to maximize health, performance and longevity. His content has inspired a devoted and sometimes-parodied online following, as well as memes about his suggestions to enhance the brain.

Career

Huberman is a tenured professor in the Neurobiology department at Stanford University. His research work has focused on studying vision. In January 2021, Huberman launched the Huberman Lab podcast, discussing his research and the research of other scientists with the public. In the course of two years, his long-form podcast grew to become one of the top 10 most popular podcasts on Spotify, and its channel, as of early 2024, has over 3.5 million subscribers on YouTube.^[2]

Online History

Huberman is a frequent collaborator with other podcasts such as Lex Fridman, whose show he has appeared on several times. Huberman is perhaps best known for his "protocols," which are suggestions for how to eat, exercise, sleep and care for the body and mind. Dozens of protocols are described on the fan page hubermanprotocols.org.^[3]

One of the most discussed is the protocol suggesting that people expose themselves to sunlight as soon as they wake up. Other frequently discussed protocols include ones on alcohol, which advocates for moderation if not abstinence. For example, on July 13th, 2023, @hubermanrules posted a meme (seen below) about the protocols, receiving over 120 likes in the course of five months.^[4]

No one here knows how to properly optimize their brain and body I can't believe im wasting one of my 20% allowed nights of poor sleep for this Do they know alcohol increases stress and doesn't actually relax you I shouldn't be drinking this yerba mate after 2pm **double inhale through nose, long exhale through mouth** **furiously darts eyes left and right 20 times** I should go to the bathroom and take a 3 minute cold shower I have to get up to look at the sun in like 5 hours. im afraid this party will raise my baseline dopamine I wish I was home doing NSDR find

Huberman Types / Huberman Husbands

Ultra fans of Huberman's program are referred to as "Huberman Types" by many online. Other posters joke about their commitment to the sometimes-rigorous protocols that Huberman suggests.

The earliest instances of the phrase "Huberman type" on X date from the early spring of 2023. A typical example of this posting was uploaded by X user @VOCEGRIFFIN (seen below) on February 17th, 2023, and received almost 40 likes in 10 months.^[7]

City Boy Voce Imma say it @VOCEGRIFFIN · Feb 17, 2023 Huberman type optimizer guys are the astrology chicks of men (21 ılı 5.8K 11 38 : 口企

On TikTok, numerous women posted about their "Huberman Husbands" in the spring of 2023, talking about the health habits that their spouses had picked up from listening to Huberman's podcast. For example, on July 19th, 2023, TikToker @siececampbell posted a description of her "Huberman Husband," earning over 60,000 likes and 680,000 views in the course of five months (seen below, left).^[5]

TikToker @claire.elis, on July 26th of the same year, expressed her own love for Huberman's content by asking, "Who needs a Huberman husband when you have literarily taken notes on all his podcasts for years?" earning over 71,000 likes and 600,000 views over the course of five months (seen below, right).^[6]